Understand insurance consumers for increased penetration – Doyen charges operators

commercial insurance

The Doyen of Insurance Industry, Olola Olabode Ogunlan has charged operators to continue to develop themselves, by not just understanding their own products but also the business and products of those they insure.

“When you go out to market insurance, let us try to speak to the customers in the language they understand, that is the only way we can be successful and increase our sales”.

Ogunlana, chairman of SCIB Insurance Brokers Limited and oldest insurance operator in Nigeria made the remarks during the industry Gala Night, to mark the diamond Jubilee anniversary of the Chartered Insurance Institute of Nigeria.

Ogunlana who also was conferred with Doyen of the Industry by the CIIN said understanding the people we insure is the only way we can increase sales and deepen insurance penetration.

Doyen who was grateful for the conferment, implored insurance operators to continue to work assiduously to take their pride of place in the financial services industry, noting that in the 50’s banks were owned by insurance firms.

He noted that insurance was yet to reach its expected standard in the financial services industry, urging the leadership of the industry bodies to work harder and take the industry to its rightful place.

Olola Olabode Ogunlana, B.A. (Hons), M.A., M.B.A. is a Chartered Insurance Practitioner. He was the first Nigerian Managing Director of the National Insurance Corporation of Nigeria. In 1975 Ogunlana set-up SCIB Nigeria Insurance Limited, which is a highly successful insurance broking and consulting firm.

Olola Ogunlana was born in Ogere-Remo, Ogun State and brought up by his parents (his father was a schoolmaster).

Olola Ogunlana is a life-long learner and following a 50-year long and highly successful career as a chartered insurer, he has returned to school many times: to an Italian academy to study painting; to Oxford University’s summer school for a Creative Writing and Poetry course; as well as for Bachelors and Masters degrees in English Literature at Buckingham University.

Since his retirement from active insurance work, he has devoted much time to the study of Yoruba culture and language. Whilst studying in the U.K, Olola Ogunlana had discussions with the academic community on how best to translate the rich Yoruba folklores into English to appeal to an international audience.

The result are the two recently-published books – The Quest for Rare the Leaf and Other Yoruba Tales and Yoruba Love Series – in which, Olola Ogunlana translated centuries-old Yoruba oral folklore into English, thereby making it more accessible to a global and modern set of readers.

Olola Ogunlana is also a former chief commissioner of Boys Scout of Nigeria.

 

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